Khimji Jewels’ TVC series on brand promise

26 Nov,2020

By A Correspondent


Khimji Jewels, one of the leading jewellery brands from Baripada in Orissa, has launched its new series of TVCs as part of its campaign “Celebrating the Precious Moments of Life”.


Said Nishit Nanda, CEO – Consumer Business, Khimji Jewels: “We launched these films as a part of our category-first, longest ever running consumer celebration campaign to truly partner our customers as they seek familiar markers in the journey of restoring normalcy in their lives. We have been relentless in our focus on consumer experience, with new collections, smarter and more efficiently delivered programmes for evaluation, purchase and fulfilment and tireless customer service. These stories are an endorsement of that – the most important thing to us. Which is the happiness of our customers.”


Added Ambarish Ray and Anjali Rawat, Founders, Digital Dogs, the creative agency: “A brand’s promise is its oath, written in the blood of today’s times – commitment, focus, clarity of strategy and a doggedness of faith when it comes to the consumer. We had to dig deep and create stories that not only embellished these values but also came from a place of fresh relevance. People want to get back to living normal lives and one of the assuring signs of that happening is for them to be able to get back to doing normal things. Like gifting. These stories remind us that while Khimji Jewels is there for you to be able to gift jewellery happily and easily, we must never forget that ultimately we gift our emotions. The jewellery is a mere medium. Ergo, the brand’s humble claim of making your precious moments more beautiful.”



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