ICICI Pru unveils new A&M campaign for term insurance

19 Nov,2020

By A Correspondent

 

ICICI Prudential Life Insurance has launched a new multimedia advertising and marketing campaign to establish its term insurance plan ‘ICICI Pru iProtect Smart’. The campaign is built on consumer data which shows that Covid-19 has resulted in higher awareness and interest in life insurance.

 

Commenting on the launch, Manish Dubey, Chief Marketing Officer, ICICI Prudential Life, said: “As people adjust to the new normal and  get on with their lives, they are taking extra precautions to safeguard their health. Today, masks and sanitisers have become essential items of the household shopping list. Like masks and sanitizers, life insurance is now a must have in everyone’s safety basket. We must take precautions to deal with the present risk and also be prepared for tough times if they occur. The life risk during the pandemic has made consumers conscious about including term insurance in their financial portfolio.”

 

 

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