By A Correspondent

Greenlam has launched a new digital campaign #InclusiveNormal to introduce its new range of what it claims are Covid-resistant laminates. The campaign was creatively led by Mirum India, a digital solutions agency from the WPP Group.

Said Arvind Nair, Regional Director, Mirum India: “This year has led us to rethink the way we look at our cities, workplaces, homes and how we interact with each other. In these times, we have unknowingly built a “new normal” without keeping in mind those who are dependent on social interactions and touch. Our aim was to bring out these instances and as we rebuild a safer world, to make it be more inclusive. “

Added Parul Mittal, Director, Greenlam Industries: “We are all aware that COVID-19 has changed our ‘normal’ way of living. And while we are all slowly and steadily adapting to this ‘New Normal’ of social distancing, contactless services and business, for the visually impaired community, however, it has been a time of unimaginable uncertainty and difficulties. The new normal has robbed them of the sense of touch which is highly important for their mobility and navigation. Through our latest campaign, Greenlam has thus pledged to contribute Re. 1 from each of our Greenlam Laminate sales, pan India. It also pleases me to share that Greenlam will now be able to offer laminates & compacts resistant to Severe Acute Respiratory Syndrome Coronavirus 2 (SARS-CoV-2). We will continue to work towards our commitment of providing technologically superior quality surfaces that ensure the spaces our consumers build, are safe from viruses, bacteria and other unhealthy contaminants.”