Godrej Protekt’s new TVCs on soap and disinfectant

23 Nov,2020

By A Correspondent


Godrej Protekt, the personal and home hygiene brand from Godrej Consumer Products Limited (GCPL), unveiled new TVCs for Protekt Health Soap and Protekt Air & Surface Disinfectant Spray. With this campaign conceptualised by CreativeLand Asia, Godrej Protekt aims to communicate how both the brand and its offerings safeguard your family against germs, bacteria and viruses.


Speaking about the new films, Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Ltd (GCPL), said: “Godrej Protekt has always focused on providing the best quality hygiene products to its consumers. Our TVC campaign showcase how Protekt Health Soap and Protekt Air & Surface Disinfectant spray are not just effective with 99.9% germ protection, but also comes with an added benefit of great fragrance. More importantly, we highlight the sentiment that Godrej Protekt truly cares and protect the family just like how one will do themselves.”


Commenting on both TVCs, Anu Joseph, Chief Creative Officer, Creativeland Asia, added: “The effort with these TVCs for Godrej Protekt Health Soap and Air & Disinfectant Spray was to bring out the brand’s expertise in germ protection while also showcasing the delight in terms of product experience. We needed to create something just as delightful while delivering some pretty serious information as well. These banters between the expert mother and the smart kid do the needful in a memorable way.”



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