By A Correspondent

Audience measurement professional Amit Nevrekar has moved on to set up CouPals, a networking site for couples. The rationale: While there are apps available in the social networking world, there is none that caters to couples and provides them a platform to connect with other like-minded couples.

Amit Nevrekar

Said Amit Nevrekar: “Only love isn’t enough! It is equally important to keep the Fun, Adventure, Mystery and Spark alive in the relationship. And there was really a need for such app as the market didn’t have any that focused only on couples, Apart from serving the relevant profiles, it would also recommend the options for dining, weekend getaways, tailor-made travel itinerary and more based on interests selection as well as couple tips & therapy through partnerships.”

CouPals will be launched in phased manner starting with Mumbai, Bengaluru and Delhi in January 2021. Nevrekar is co-author of the book ‘The Advertising Mess’ in 2012 and worked with industry bodies BARC, TAM and MRUC. He has also worked with Kantar, GroupM and Zapr Media.