Das ka Dum with Dr Bhaskar Das I Why do you think so many folks from the FMCG sector switch to A&M&E. Star/ glamour/ power-struck or does the sector really give an ‘asli’ high?

26 Nov,2020

Bhaskar DasToday’s question couldn’t have got a short answer from Dr Bhaskar Das. Check it out for yourself in the November 26 edition of Das ka Dum. Read on…

 

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Q. Why do you think so many folks from the FMCG sector switch to A&M&E. Star/ glamour/ power-struck or does the sector really give an ‘asli’ high?

 

A. There might be  some dearth of talent in M&E segment. So alternative sources of talent are often tried. Besides, for cross-pollination of ideas, inter-category talent is also scouted by many leading organisations in the M&E space.  I am not sure if any prospective candidate  would shift to M&E segment for an ‘asli’ high. ‘Asli’ high comes from real achievements and that can never be guaranteed by any sector in advance before joining media.

 

 

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