Das ka Dum with Dr Bhaskar Das I If you compare it with any other industry sector, the size of M&E in India is insignificant. Still share of voice and glamour is huge. Aisa kyun?

23 Nov,2020

Bhaskar DasThis week, we pose a slightly off-the-beaten-track set of questions. Some of them are inter-connected, yet they could get internet responses. Here’s Dr Bhaskar Das in the November 23 edition of Das ka Dum. Read on…

 

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Q. If you compare it with any other industry sector, the size of M&E in India is insignificant. Still share of voice and glamour is huge. Aisa kyun?

 

A. Media attracts attention, historically for its built-in perception of providing escapism, whether in terms of glamour, entertainment (genre-wise), gossip and infotainment. It doesn’t mean it’s not a serious business. The trend is dominant globally. Otherwise, Rupert Murdoch would not have been to build his media empire. Or for that matter New York Times’ migration to a transformed company from its legacy perception. There are other examples too. Secondly, it gets a larger-than-life perception only amongst us as there is a shared community feeling. To the world outside of the media, I doubt if such a “huge” perception is there. We as practitioners would love to believe that, as you have mentioned.

 

 

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