Das ka Dum with Dr Bhaskar Das I Do you see the proliferation of OTT platforms will actually impact the genre?

30 Nov,2020

Bhaskar DasOTT OTT OTT OTT OTT OTT OTT. OTT here, OTT there. OTT is everywhere. Presenting Dr Bhaskar Das in the November 30 edition of Das ka Dum. Read on…

 

If you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar.

 

Q. Do you see the proliferation of OTT platforms will actually impact the genre?

 

A. It’s too early to predict, I think. The sector is evolving. In fact, during the lockdown, the genre got an increased fillip and the consumption of OTT content has gone up. Has it been translated into higher monetization — subscription or advertising — would be a matter of conjecture. Instinctively I feel that increased consumption has shored up both the top and bottomline of the OTT companies. There are talks of regulating the content by regulatory bodies. So the protocols of operation of the category are still evolving. For the expansion of genre, content, pricing and servicing would be critical. When viewers have plethora of alternatives, they are the king. One has to decode the intent and invest. It’s more art than science.

 

 

Post a Comment 

Comments are closed.

Videos