ASICS launches Her Heritage campaign in India with Soha Ali Khan

27 Nov,2020

By A Correspondent

 

ASICS SportStyle has launched the international ‘Her Heritage’ campaign in India to announce the launch of the first female-focused release from ASICS SportStyle. The campaign film features actor and author Soha Ali Khan describing her heritage & the role her mother has played in her life throughout the years.

 

Commenting on the launch of the new campaign, Rajat Khurana, Managing Director, ASICS India and South Asia said: “The heritage refers not only to one’s ancestry but also to the cultural heritage informed by the country and culture one grows up in. With the ‘Her Heritage’ campaign, we want to celebrate the relationship between Mother and Daughter and the impact that they have had on each other’s life & growth and Soha Ali Khan is the perfect fit to portray the same.”

 

 

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