Asian Paints goes with YT creators for Viroprotek

19 Nov,2020

By A Correspondent


To create buzz around the product launch, Asian Paints and its social media agency – Kinnect – collaborated with YouTube creators.


Notes a communique: “The campaign garnered over 104+ million impressions, 27.7+ million views and 1.1+ million engagements. Most importantly, the call-out by YouTubers, along with the links mentioned in the description, resulted in 30K+ comments and over 8k+ website visits to buy Viroprotek’s range of products.”


Note from Ed: The data provided above is not third-party, and not verified by MxMIndia. We urge readers to make their judgment.



Post a Comment 

Comments are closed.