Future (& Present) Bright 4 Digital Spends

29 Oct,2020

 

One of the few media professionals at the top who have had hands-on experience across all sectors – print, television, digital and OTT until earlier this year, Taranjeet Singh is Managing Director, Southeast Asia (SEA) and India of Criteo. Criteo is a global tech company working with top marketers for their advertising needs. That’s over 20,000 customers and thousands of publishers across the globe.

Singh joined Criteo while the lockdown was on, after a breezy near-two-year run heading business at Zee5. And before that he was at BBC Worldwide, Outlook Publishing, The Pioneer and a short stint at NIIT. He is based in New Delhi.

Taranjeet Singh spoke with MxMIndia Editor-in-Chief Pradyuman Maheshwari on a variety of issues around digital media – on adspends versus print and television, on third-party measurement and the overall outlook for the sector. And of course9+0-

also around what Criteo has been doing.

Watch. Enjoy. Like.

 

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