Dentsu promotes Gautam Mehra to Chief Data & Product Officer – APAC

01 Oct,2020

By A Correspondent


Dentsu International has now entrusted Gautam Mehra, currently CEO, Dentsu Programmatic & Chief Data Officer, Dentsu – South Asia, with the additional charge of Chief Data & Product Officer – Asia Pacific (APAC) with immediate effect.


He has been assigned to this new role with the intent to build a strong and unified APAC data and product offering across the dentsu network. Based in Mumbai, Mehra will report into Zhengda Shen, President of Merkle APAC for his additional role.


On the appointment, Ashish Bhasin, Dentsu Asia Pacific CEO said: “Data is central to our business strategy and the ability to handle data well and utilize it to its full capacity is critical in fine tuning way of reaching, interacting, and causing a reaction from the consumers; it ensures advertising efforts are in the right direction. Having Gautam drive this data agenda for us is crucial in the era of data explosion. He has earned a reputation of developing and delivering highly innovative data-led initiatives while embodying the spirit of innovation and entrepreneurism. This is a well-deserved promotion and I look forward to working closely with him,” Ashish added.


Added Zhengda Shen, President of Merkle APAC: “Organisations are constantly challenged to evolve with agility and speed and adapt to ever changing consumer dynamics. Providing leadership for clients by integrating data, media, content and technology to navigate through this shifting landscape is a critical function of agencies. Gautam’s track record for driving innovations and developing globally scaled solutions makes him perfectly placed to help our clients in the region and to ensure that dentsu international continues to lead through innovation.”


Said Mehra: “There are almost no limits to what we can uncover by studying consumer behavior and their interplay with brands. I’m excited to apply my leadership, knowledge, and experience in delivering globally adopted tech driven products and solutions to further the data-driven culture of dentsu international and to build the practice across APAC, further cementing our dominance in this area within the region in using cutting edge technology to solve everyday client challenges.”



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