Viacom18 veteran Sonia Huria to join Amazon Prime Video to head India comms

07 Sep,2020

Sonia Huria

Sonia Huria

By A Correspondent

 

Sonia Huria, Head of Corporate Marketing, Communications and Sustainability for Viacom18, will move to Amazon Prime Video to lead all communication efforts for its India business. Huria will be a part of the global communications team – leading PR and Communications for Amazon Prime Video in India. She will report to Tobias Tringali – Head of Amazon Prime Video PR Asia Pacific & Canada who is based in Seattle.

Widely regarded as one of the most influential PR heads in the M&E space, Huria has moved up the ladder at Viacom18 from heading PR for Colors in 2008 to the entire Viacom18 brand portfolio including corporate and then the key roles of corporate marketing and sustainability.

In the areas of sustainability, Huria successfully created a model of multi-partner-funded behaviour change communication content at Viacom18… from the Navrangi Re! series to the more recent MTV Nishedh. In addition to managing internal and external communication, she also spearheaded trade marketing and digital media for the organisation.

Huria serves as a managing committee member at The Advertising Club. Under her leadership, Viacom18 has won several awards on the global and India stage. She has been featured in Impact magazine’s Top 50 Women Leaders in Advertising, Media & Marketing for four years in a row.

 

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