By A Correspondent

Star Sports has unveiled the campaign – ‘Ek Saath Waali Baat’, in the run-up to the much-awaited season of Dream11 IPL.

Said Gautam Thakar, CEO – Star Sports: “As a country, we have always come together during testing times and we have seen the same over the last few months. There has been a greater sense of community and empathy that has demonstrated the resilience of the human spirit. The ‘Ek Saath Waali Baat’ campaign has been created with this same ethos. Dream11 IPL is the most-watched sporting event in the country and this year, it is even more special. The campaign builds on the sense of community and signals towards the much-needed emotion of hope,”.