IAMAI’s ‘Universal Self-Regulation Code’ onboards SonyLIV & Lionsgate

15 Sep,2020

By A Correspondent


The Internet and Mobile Association of India (IAMAI) has announced SonyLIV and Lionsgate as the latest amngst the leading Online Curated Content Providers (OCCPs) in India to sign the Universal Self-Regulation Code. The code has garnered support from the industry and has onboarded 15 OCCPs like Zee5, Viacom18, Disney Hotstar, Amazon Prime Video, Netflix, MX Player, Jio Cinema, Eros Now, Alt Balaji, Arre, HoiChoi, Hungama, Shemaroo, Discovery Plus and Flickstree.


Said Tarun Katial, Chair, Digital Entertainment Committee, IAMAI: “I am overwhelmed with the support received on the code and delighted to welcome SonyLIV and Lionsgate as the 16th and 17th leading OCC providers in India to sign the ‘Universal Self-Regulation Code’. We already have India’s leading OTT providers as the signatories and expect more players to join the initiative in the coming weeks.”


Added Ashok Nambissan, General Counsel, Sony Pictures Networks India: “We are delighted to join the league of signatories of the Universal Self-Regulation Code. We look to working closely with the IAMAI and other OTT players to get broader acceptance for the Code as well as the Government’s support for the industry’s efforts at self-regulation.”


The Code is effective from August 15, 2020 and allows OCCPs to comply with all the guidelines in a time-bound manner. Each signatory to the code has agreed to appoint an external advisor as part of the grievance redressal mechanism within 60 days from the launch of the code – that September 4, 2020.



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