Haldiram’s campaign by Lowe Lintas

21 Sep,2020

By A Correspondent


Sweets and namkeens maker Haldiram’s, has released a campaign conceived by Lowe Lintas Bangalore to revive the tradition of celebrating with sweets.


Said Neeraj Agrawal, Director, Haldiram Foods: “Through the decades, we have always been known for our quality and consistency in our products and same applies to our sweets portfolio. In India, sweets are consumed and gifted on a regular basis. They also hold immense importance during festivities. This campaign has been designed to make the brand extremely relatable to our audiences, by showcasing Haldiram’s as a part of their daily lives. Hence ‘Desh ki Mithaas’.”


Talking about the campaign, Sagar Kapoor, Chief Creative Officer, Lowe Lintas said: “Haldiram’s is as Indian as any brand can get. With this campaign, we are bringing alive India’s love for ‘meetha’, the fact that we Indians don’t need occasions to enjoy our sweets. Also, the fact that we love serving and sharing sweets a bit more than eating them.”



Post a Comment 

Comments are closed.

Today's Top Stories