Godrej Consumer Products unveils new TVC for Cinthol Original

18 Sep,2020

By A Correspondent


Sharing his thoughts on the new film, Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Ltd (GCPL), said: “Cinthol is among the iconic brands that we have at Godrej Consumer and the Cinthol Original soap enjoys a very strong affinity with its consumers in South India. 2020 has made market innovations happen at a rapid speed, made us reinvent our strategies, shoot campaigns at home, be more agile and execute new product launches within months. With this new and improved approach, we wanted to come out with something that would help connect with our stakeholders in a meaningful manner, so, for this new TVC, we have re-defined protection which is the core brand value. The film helps to convey the brand’s core proposition and we are optimistic that our audience will enjoy it too.”


Added Anu Joseph, Chief Creative Officer, Creativeland Asia: “Amidst the pandemic situation, there are so many frontliners who are putting society over self. This Cinthol Original ad narrates the story of Doctor Amma and her journalist daughter, both frontliners. The daughter assuages the mother’s concern of her protection by telling her that she follows her mother’s advice of putting society over self and protecting her skin with Cinthol. The ad carries forward Cinthol’s legacy of being a doctor recommended brand, while at the same time paying a tribute to the workers on the frontline.”



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