Das ka Dum with Dr Bhaskar Das | Can a newspaper be a tasting menu for the website, as the redesigned Hindustan Times says. Comments?

10 Sep,2020

Bhaskar DasWe were to ask this question yesterday, but since we digressed to take tips for our own future, we are back with it. So let’s hear Dr Bhaskar Das’s view on the HT assertion in this September 10 edition of Das ka Dum. Read on…


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Q. Continuing with the HT note which we quoted on Tuesday, it also notes:  It (the redesign) did recognise that ultimately, many readers would do their newspaper-reading online. The redesigned print paper was always going to be a tasting menu of sorts for the website www.hindustantimes.com. Wow! The newspaper as a tasting menu for the website. Comments?


A. When consumption of content is increasingly becoming  platform-agnostic, why not then symbiotically promote every format of delivery.  The collective stickiness might be bigger than individual formats. That expands both provenance of the brand and improves monetisation potential of the assets. It makes sense.


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