Cred’s campaign stars Anil Kapoor and other 1990s

21 Sep,2020

By A Correspondent

 

Cred, an app-based platform for credit card payments, has launched a campaign three ad films slated to launch over the course of IPL, and starring actor Anil Kapoor along with other iconic celebrities from the 1990s The campaign has been conceptualised by an in-house team and executed by Ayappa KM, Co-founder, Early Man Films, the production agency.

 

Speaking about this exciting campaign to kickstart the IPL Season, Trupthi Shetty, Lead – Growth and Engagement at Cred, said: “We are extremely excited to be associated with IPL 2020. At CRED, we believe in rewarding good financial behavior and with this campaign, we are positive that our message of encouraging financial literacy and educating viewers on the rewarding benefits of responsible financial behavior would come through in an entertaining manner. With Anil Kapoor and others lending their inimitable styles and unique personalities to each video, we are sure audiences would definitely relate to this campaign and our association would be off to a rewarding start.”

 

Sharing these views, Anand Menon, Executive Producer & Co Founder, Early Man Film added: “It was a massive challenge for us to turn around this production keeping in mind the current scenario. But the fact that we had an opportunity to use these celebrities in a unique and entertaining way to tell the CRED story, made the effort worthwhile. We hope everyone enjoys these films and they bring a much needed smile to people’s lives.”

 

 

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