CarDekho Group launches “The everyday hero” TV campaigns

21 Sep,2020

By A Correspondent

 

CarDekho has launched its newest TV campaign ‘The everyday hero’ championing the cause of personal mobility. The campaign has been created by Leo Burnett India and has Rahul Dravid endorsing the brand.

 

Commenting on the new campaigns, Gaurav Mehta, Chief Marketing Officer, CarDekho, said: “Consumer behavior has shifted and personal mobility and a trusted mode of transportation have taken centerstage. Since commuting is unavoidable, everyone wants a trusted and secure means of personal mobility. Rahul Dravid embodies Trust and Security for all Indians and constantly motivates us to dig in for a long and successful innings, despite overwhelming odds. His team-centric performances inspire us to collectively push towards success. We are honoured to partner with him and inspire people to take their destiny in their own hands. CarDekho aims to become a personal mobility partner to every Indian in their journeys ahead.”

 

Speaking about the campaign, Rajdeepak Das, Managing Director – India & Chief Creative Officer, South Asia, Leo Burnett said: ““With the current situation dictating personal mobility as one of the key measures for safety. And online car buying has seen a major boost. Good news is with the new behaviour CarDekho is becoming the first choice for most buyers. Having one of the finest Indian cricketing legends, Rahul Dravid onboard as our brand ambassador further cements our relationship with the audiences. We are working with CarDekho and Rahul to create a new blueprint for the car buying process and establish itself as the most trusted and preferred partner for new buyers. We can’t wait to create some magic with both these powerhouse brands.”

 

 

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