Achche Din for Viacom18’s Bigg Boss for Revenues

07 Sep,2020


By Pradyuman Maheshwari


They don’t make too many of them in this world. Especially in the cruel world of television network sales. But then there’s Mahesh Shetty, Head, Network Sales at Viacom18. Cool, candid and absolutely honest.


In fact given the interviews I have done in the past, I thought it would be good to ask him some tough questions. But, then, he was so frank in his response – that Chinese electronics player Vivo backed out of the sponsorship of the network’s marquee property, Bigg Boss, that one thought it’s good to go easy.


Now as Colors gets set for the 14th edition of the reality show, Shetty spoke with MxMIndia on a variety of issues. The sponsorship by Mobile Player League, Salman Khan, other shows on Colors and revenues for the network as a whole.


Sit back. Watch. Enjoy. Like.



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