Yes Bank launches KuchNayaSocho campaign

05 Aug,2020

By A Correspondent


Yes Bank has launched a campaign titled ‘KuchNayaSocho’. Through this campaign, the bank wants to instill hope amongst people and give a positive message to the society that we can adapt to the new normal through collaboration and innovative thinking. Hmmm.


Commenting on the launch, Jasneet Bachal, Chief Marketing Officer, Yes Bank said: ”While the last few months transformed our lives beyond imagination, bringing in a whole new world of isolation and social distancing, it has also reminded us that we are all interconnected like never before – a part of one another. The ‘#KuchNayaSocho’ campaign mirrors the way this transformation has impacted us, and how innovative thinking will pave the way for us to embrace the ‘new normal’. Through this campaign, we have also showcased how Yes Bank is supporting all our stakeholders in adapting to the Covid-19 induced normal through digital solutions. The campaign urges ‘innovative thinking’ in order to adapt to the evolving changes, in readiness for the new.”



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