Yatra.com launches digital campaign pushing #ReasonToTravel

21 Aug,2020

By A Correspondent

 

Online travel platform Yatra has unveiled a campaign that aims to promote the idea that the skies are open again and it’s time to take a break from our daily routines and catch up with friends and family or just celebrate an occasion.

 

Commenting on this new campaign, Shweta Singhal, Head of Marketing & New Business Initiatives, Yatra.com, said: ”Over the last couple of years, we have seen that the pace of urban life  drove Indians to take frequent, short vacations to break the monotony of their daily lives. However, due to the Covid-19 pandemic, individuals were unable to travel. The campaign #ReasonToTravel spreads the message that it is time to travel again and aims to re-kindle the desire to be on the move.” The brand film has been conceptualised by Indian Story Tellers.

 

 

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