VGC refreshes Linen Club’s new brand identity and logo

14 Aug,2020

By A Correspondent


Linen Club, the premium linen fabric brand from the Aditya Birla Group, has announced the launch of its new brand identity and logo. VGC has created and designed the logo.


Said Satyaki Ghosh, CEO, Domestic Textiles (Grasim Industries) Aditya Birla Group: “With a strong legacy of over seven decades, Linen Club has finely crafted the story of linen in India. As we prepare ourselves for the future, we want the Linen Club brand identity to manifest our passion for linen combined with our heritage, our expertise and our authenticity. The new identity while staying true to the core values of Linen Club, gives it a credible and inspiring imagery. Join me in celebrating our passion for linen with the launch of our new logo and brand identity.”


Added Preeti Vyas, Chairwoman and CCO, VGC the agency creating and designing the logo:

“As I am personally passionate about Linen, it was an absolute delight when VGC was invited to rebrand Linen Club. Through the new logo we have brought alive the story of Linen’s European heritage, the legacy of the brand in India and the fabric’s authenticity in terms of its sustainable qualities. We then also translated it to a stylish visual narrative across a range of packaging and varied retail touchpoint,”

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