Tresa Paul takes charge of DY Works as Alpana Parida moves on

21 Aug,2020

By A Correspondent


Design Thinking firm DY Works has announced the appointment of Tresa Paul as its new CEO and Managing Director. She takes charge from Alpana Parida who has moved out to pursue entrepreneurial opportunities. Paul was until recently Head of Products & Marketing (APAC) for Bonzai Digital, the Singapore-based programmatic creative technology platform and Senior Vice President at Ogilvy India right before.


Said Santosh Desai, CEO and Managing Director – FutureBrands, which owns a majority stake in the company: “For the past 10 years, DY has done memorable work in brand design and packaging rooted in deep cultural insights with the best brands in India. This next phase is about leveraging the current position and ensuring DY moves into its next chapter of growth and impact. I  couldn’t be more delighted to welcome Tresa to lead DY into its next journey.”


Added Paul: “ I am excited to take charge of DY Works. DY’s approach of design thinking, cultural insights and semiotics in futureproofing brands is well known. Our added focus will be on design and its impact on systems and communities as a whole while we continue to do what we do best. I look forward to designing this new journey with Team DY.”



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