TheSmallBigIdea will handle Universal Music social

14 Aug,2020

By A Correspondent


Full-service digital marketing agency TheSmallBigIdea has bagged the social media mandate for the India counterpart of music label Universal Music.


Shantanu Gangane

Speaking on the appointment, Shantanu S Gangane V.P. Marketing Universal Music India & South Asia said: “English Music consumption is becoming platform agnostic and is being enjoyed beyond streaming apps in multiple use cases. A holistic approach to this consumer is the need of the hour rather than a modular social media approach. TheSmallBigIdea has a solid track record of working on media and entertainment brands with a deep understanding of consumer insights at the heart of each project. We are confident that in TheSmallBigIdea, we have the right partner to wow English Music Fans and grow the category”.


Harikrishnan Pillai

Added Harikrishnan Pillai, Co-founder and Chief Executive Officer at TheSmallBigIdea said, “The English music space is at the cusp of a huge uptake. Gone are those days when English music was an elite consumption phenomenon. With growing literacy, international exposure, and digital connectivity, English music is waiting to break new charts and Universal Music is at the helm of this revolution. It is an honour for us at TheSmallBigIdea to work with Universal Music in crafting their digital journey in India.”

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