Tata Sky Binge strengthens OTT play with Voot Select and Voot Kids

13 Aug,2020

By A Correspondent


Strengthening its content catalogue to meet the growing entertainment requirements across age groups, Tata Sky Binge – Tata Sky’s OTT aggregator service — has now partnered with Viacom18 Digital Ventures to bring onboard their premium content streaming service Voot Select, and kids-focussed Voot Kids for its subscriber base.


Commenting on the partnership, Pallavi Puri, Chief Commercial and Content Officer, Tata Sky, said: “Keeping customer requirements at the forefront, we have continued to expand the library for Tata Sky Binge with OTT apps that offer the most popular and relatable content for the entire family. In the current environment when children are facing a dearth of entertainment options, adding Voot Kids will enhance the entertainment experience for kids with a balanced library of fun and learning content. Further, with Voot Select, we will open the doors to Viacom18’s exciting library of movies and top Indian TV shows – all available 24 hours before TV.”


Added Gourav Rakshit, COO at Viacom18 Digital Ventures said, “At Voot, we believe in building a versatile and immersive digital ecosystem that will add value to our users with path-breaking and diverse content experiences. With an increase in demand for content consumption, be it entertainment through Voot Select or fun learning through Voot Kids, this promising collaboration with Tata Sky Binge will help us cater and reach out to a larger audience base. We are delighted to partner with a like-minded brand who resonates with our ideologies and will help us make content viewing an enriching and engaging experience for all our viewers.”



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