Tata Sampann Spices launches integrated campaign with Chef Sanjeev Kapoor

12 Aug,2020

By A Correspondent


Tata Sampann Spices has launched its latest integrated marketing campaign, #SpiceUpYourHealth featuring brand ambassador Sanjeev Kapoor.


Said Richa Arora, President- Packaged Foods, Tata Consumer Product: “With the growing importance of boosting one’s immunity backed by a ‘for better’ and ‘nutrition first’ approach in India,  we are seeing spices become a focus point among household kitchens. For Tata Sampann, we have since launch, positioned the household Indian spice box as a treasure chest of traditional wisdom with multiple health benefits.  Our new campaign continues with this theme by educating consumers on the importance of natural oil as a key quality marker that gives Spices their characteristic goodness for numerous health benefits. We also understand the homemaker’s need of the hour in fortifying the family’s health and hence our focus is to reiterate our brand’s commitment in delivering superior quality products packed with wholesome goodness. We believe #SpiceUpYourHealth will educate and encourage consumers in using the right quality spices with natural oils intact, especially at a time when we are seeing a strong revival in the traditional Indian food wisdom as families bond over home cooked dishes as a healthier and happier experience at home’’.


Added Sachin Kamble, National Creative Director, Leo Burnett India: “Today more than ever we need to focus on the quality of food we eat. And an important part of the Indian kitchens is our spices. Spices are a treasure trove of wellness and Tata Sampann ensures only the best for its consumers. And who better than celebrity chef Sanjeev Kapoor, who with his years of experience can authentically tell the difference between good and the best to explain this. Our campaign hopes to help educate the consumers about the importance of quality in spices and opt only for the best for themselves.”

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