By A Correspondent

Tata Housing Development Company (THDC) has launched its ‘Move In India’ campaign. The campaign has been launched on the occasion of Independence Day and just before the beginning of the festive season. The scheme is launched as an effort to provide homebuyers a flexible payment option while purchasing their dream home.

Said Sanjay Dutt, MD & CEO, Tata Realty & Infrastructure Limited said: ““At Tata Realty, we keep the homebuyer at the core of our business. In sync with the brand ethos of the Tata Group, we continue to concentrate our efforts towards offering our customers the best properties with the best amenities at competitive prices. The unfortunate advent of the Covid-19 pandemic has changed the day-to-day lives of people across the country. With work, school, workouts and more taking place at home, customers are looking to upgrade their homes. We are delighted to launch the Move In India campaign which provides our customers across the globe with a flexible payment scheme as they purchase their dream homes. The changing macroeconomic conditions are leading to the return of opportunistic investors and NRI’s to considering real estate as an investment and I believe, this campaign will attract these home buyers due to the strategic locations and quality of our projects”

Added Sarthak Seth, Chief Marketing Officer, Tata Realty & Infrastructure Limited: “We at Tata Realty were quick to adapt to the pandemic and as a result, expanded our digital footprint. Our digital marketing campaigns have been extensively using geo targeting, cross device promotions and remarketing to touch base with prospective buyers at multiple points. Through this campaign, we plan to help our customers choose a home digitally in a convenient and easy manner. Our new website www.tatarealty.in is fully equipped to provide customers to view properties through virtual tours and make digital transaction, thereby removing the need for physical tour of property. We are also targeting NRIs because in the recent past we have been getting their attention especially from the US and Middle East markets as they always want to own a space in their homeland and this is the time for #homecoming.”