Self-Regulation by news portals and platforms key: Prakash Javadekar

28 Aug,2020

By A Correspondent

 

Addressing the delegates at the 16th Marketing Conclave organised by the Internet and Mobile Association of India (IAMAI), Chief Guest Prakash Javadekar, Minister of Information & Broadcasting, Environment, Forest and Climate Change and Heavy Industries & Public Enterprises, Government of India today said that fake news is a deadly virus, and the way forward to tackle the menace is self-regulation by the digital platforms.

 

Seeking greater accountability from social media platforms, he said misinformation weakens the functioning of a democracy and there should be a calibrated approach to thwart the spread of lies and disinformation. With all villages in India set to be connected, thanks to Bharatnet, there is a greater need to educate the masses about the detection of fake news.

 

Speaking about the importance of the digital medium, the minister said that digital advertising is the future. “We must understand that with the speed it is growing and with the number of smart phones users increasing, digital content and digital advertising has become very important because of its reach and speed. Acknowledging the importance of the medium, he said that even the government has started to leverage the medium and are advertising through the medium.”

 

The lead speakers from media and platforms at the conference include Anant Goenka, Executive Director, The Indian Express, Harsh Mariwala, Founder and Chairman, Marico, Satyan Gajwani, Vice-chairman, Times Internet, Girish Agarwal, Director, Dainik Bhaskar Group, Mark Read, CEO, WPP and Nitin Paranjpe, Chief Operating Officer, Unilever.

 

 

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