Rapido prompts embracing bonds for protection

04 Aug,2020

By A Correspondent

 

Rapido, the bike taxi platform, unveiled its first video campaign, #PromiseofProtection, showcasing its intent to the safety and protection of its users, through an understanding of different relationships in our lives.

 

Said Amit Verma, Head of Marketing, Rapido: “Our priority and commitment as India’s largest Bike Taxi platform is to provide an affordable, accessible and safe mobility option to our users. A lot of Indians struggle with last-mile connectivity in cities across India and travel intracity using Rapido. With this campaign, we want to tell them that we are committed to their safety and are going beyond the regular measures of using masks, sanitizers and regular checks of Captains, to ensure that their ride with Rapido is safe and their bond with us is protected. We have recently announced Rapido Safety Shields, first time ever for any bike taxi company in India, to further limit the touch points during a ride.”

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