Pfizer Upjohn’s new campaign encourages couples to #KeepItReal

27 Aug,2020

By A Correspondent


Pfizer Upjohn, a division of pharma major Pfizer, has launched a campaign #KeepItReal to help make conversations about erectile dysfunction (ED) less of a taboo for couples, enabling them to discuss their problems and find a suitable solution.


Said Ashutosh Munshi, Executive Vice President, Head, Brand Practice, Edelman India: “We created the Keep It Real campaign backed by an insight that Erectile Dysfunction takes a toll on both the suffering man and his partner; it often starts with an impact on their relationship. We are happy to partner with Pfizer Upjohn to make the conversation about ED less intimidating, while also creating awareness about this increasingly prevalent lifestyle disease. Each of the campaign elements were created keeping the consumer at the core, thereby earning their attention and driving engagement.”



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