Pepsi adds swag to F-Day

03 Aug,2020

By A Correspondent




Beverage brand Pepsi pays a tribute to friends across the nation by launching a special piece of content in collaboration with popular singer Knox Artiste ahead of Friendship Day. The song is built on an insight wherein the brand conducted a poll and found that in current times,  87% consumers are missing their friends immensely while at home.


Talking about the campaign, Tarun Bhagat, Director-Marketing, Hydration and Cola, PepsiCo India, said: “Through this special content, Pepsi®️ aims at encouraging consumers to celebrate one of the most beautiful emotion of friendship virtually with swag. We are confident that Knox Artiste’s riveting music will have people across the nation want to connect this Friendship Day and set up a virtual party with friends that they’ve missed spending time with for so long.”


Now if Pepsi is a true friend of you and me, would it be encouraging the consumption of an aerated cola?



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