Online business news traffic grew 52% in March 2020: Times Internet Report

05 Aug,2020

By A Correspondent


Online news from “trusted premium publishers” have been the primary source of verified information since the onset of the coronavirus, notes a Times Internet industry paper.


The whitepaper states business news segment witnessed the highest growth (51.9%) in March 2020 amongst all categories, driven by declining markets and crude oil prices, with people either trying to save their investments or eyeing market opportunities. As people scout for local and regional news on the pandemic, the Hindi news category grew by 27.5%, while the regional news category saw a 24.9% growth in March 2020. Interestingly, the English news segment – boasting of the maximum number of users saw 8.9% month-on-month growth in March 2020.


Said Puneet Gupt, COO – Times Internet: “The post-Covid era has opened the doors into an altogether new world of digital marketing and publishing. There are no references, no benchmarks, no precepts for either marketers or publishers except for the fact that the landscape will be unimaginably different from before the pandemic. Digital consumption is rising steadily, with certain behaviours taking deeper roots. Leveraging this rise of digital consumption with seamless location-agnostic accessibility and premium content integrations would be the game-changer for the smartest marketers.”



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