Ogilvy creates new films for Dabur Red Paste

21 Aug,2020

By A Correspondent


Dabur Red Paste launched three films adding to the ‘#ChabaateyRahoIndia’ series, advising people to remain tough, resolute and prepared against the pandemic.   The brand campaign comprises a series of films that have been conceptualized by Ogilvy Gurugram.


Said Ritu Sharda, CCO, Ogilvy (North): “The ‘#ChabaateyRahoIndia’ series by Dabur Red Paste makes a comeback this year and our favourite ‘Chaubey Ji’ is here to chabao some things that are important for all of us to stay fit. While everyone talks about chewing on haldi, ginger and amla, we understand that they are hard to bite, and one would need healthy teeth to chew them properly.  So, make your teeth strong to make your immunity strong.  Chabatey raho india , aur har problem ko bhagatey raho.”


Added Harkawal Singh, Head Marketing, Oral Care, Dabur India Ltd.: “Dabur Red Paste – the #1 ayurvedic toothpaste – stands for providing strong teeth and complete oral protection with clinically proven Ayurveda. Though, this is a serious and efficacious proposition, we created a platform ‘#ChabaateyRahoIndia’ to make it engaging for consumers; celebrating their love for food, their resolve to chew away obstacles, and, their will to chew away every hardship and stand tall. In our effort to connect with people and give oral health another fun twist, we are bringing out Season 2 of the endearing ‘Chaubey Ji’ films in which Mr Manoj Pahwa again helps deliver the brand’s message, urging people to focus on oral health for overall health.”


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