MxM Live with Partha Sinha. Free, Frank, Freewheeling

18 Aug,2020


So on Saturday, August 15, The Times of India had a blockbuster of an edition across many centres. Mumbai, Delhi, Gurugram, Kolkata, Chennai and Hyderabad and perhaps a few others. We thought it was a good time to pitch for an interview with Partha Sinha, President – Response at Bennett, Coleman & Co Ltd (BCCL), better known as The Times of India group.


Sinha had joined BCCL with much fanfare in March this year, just a few days before the Lockdown was effected. We had wanted to interview him on the day we first heard of the news – sometime in late Jan or early Feb, but guess it had to be under wraps. And then the Lockdown happened, and we didn’t think it right to stress him.


When we learnt from his team about the super-thick editions, we thought it would the right time to pitch. They agreed. And so did he.


So without further ado, here’s the interview. Free, frank and freewheeling. The interview talks about the blockbuster edition but delves into his views on the print business. Heck, why are we telling you this. Watch. Enjoy. Like.


(PS: if you’d like to share, here’s a short link:



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