Meenakshi Menon’s Spatial Access is now a Deloitte company

19 Aug,2020

By A Correspondent

 

It’s formal and final. It’s was rumoured to have happened in February this year, but now the official commuique has been issued. Deloitte Touche Tohmatsu India LLP (Deloitte) has acquired Spatial Access, the leading advertising and marketing advisory and analytics firm, founded by Meenakshi Menon. The move will  enhance Deloitte’s advisory capabilities and enable brands to make more efficient advertising and marketing (A&M) decisions.

 

Speaking on the acquisition, Chandrashekar Mantha, Partner, Media and Entertainment Industry lead, Risk Advisory, Deloitte India said “Deloitte strengthens its foothold in the advertising and marketing advisory space by enabling our clients to enhance the effectiveness of their marketing spends which are directly aligned to their business objectives. Our endeavour is to help brands address their business challenges by introducing value added, and differentiated tech-enabled solutions across the A&M value chain,” he added.

 

On working with Deloitte, Menon added: “We are excited to be a part of Deloitte. At Spatial Access, our differentiator lies in understanding the key challenges of the advertising and marketing fraternity. We have an insiders’ view of the industry.

 

This proposition – combined with the need to scale up the impact of marketing through the technology and analytics skills of Deloitte is poised to provide a more holistic, effective, and efficient solution suite on a larger platform and most importantly, deliver significantly enhanced value to our stakeholders.”

 

Spatial Access had a team size of around 30 people and over the last 15 years has carve a niche in the industry with its media spends advisory specialisation.

 

 

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