Media Care bags digital mandate for Beauty Essentials

24 Aug,2020

By A Correspondent


Beauty and cosmetics company Beauty Essentials has partnered with Media Care, the integrated marketing agency, to manage and promote its newly launched IP – Salon Essentials on digital platforms. The agency will be managing Salon Essential’s media buying, strategic, influencers and creative execution of organic and paid digital marketing requirements.


Said Ayaz Kabani, Founder and Director, Beauty Essentials: “Salon Essentials was created to help customers meet their demands for our products and also ensure our partnered salon’s benefit from this initiative and we are pleased to work closely with Media Care whose vast expertise will help us bring our initiative and products to a wider audience.”


Added Yasin Hamidani, founder and director, Media Care: “We are thrilled to take work on this new journey with Beauty Essentials. We shall be taking care of this unique initiative and looking after the digital aspects of marketing their products to the Indian consumers. Our aim is to create a buzz in the market about their line of products and help the salons to sustain their business through such online initiatives.”



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