Liebherr creates fresh campaign with Rediff

12 Aug,2020

By A Correspondent


German consumer durables major Liebherr Appliances India has created a campaign by Rediffusion that highlights its dual cooling technology.


Said Radhakrishna Somayaji, Director Sales, Liebherr Appliances India: “Liebherr appliances Globally stand for its excellence in quality & German engineering. After firmly establishing our distribution network in India, our focus is now to bring into the country the latest and advanced refrigeration technologies that we have developed over the last 65 years. The first in the series is our DuoCooling Technology, which helps consumers preserve the freshness of their precious food longer. As South India, especially Kerala has been one of our important markets, we decided to ring in the festivities of Onam with our new technology launch in this South market first”.


Added Navonil Chatterjee, Joint President and Chief Strategy Officer, Rediffusion: “Globally, when you think of refrigeration, you think of Liebherr. The brand swears by quality, innovation and design and DuoCooling is one more breakthrough in the science of preservation from the Liebherr stable. There is a certain direct, to-the-point and minimalistic communication grammar that hi-tech global brands follow and our DuoCooling communication is straight from that no-nonsense mould. And there is a stunning visual device of the ‘freshness lock’ which has been employed to dramatise our product story. In short, the appetite appeal in the communication is designed to ensure that if you love food, you will end up loving Liebherr”.

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