HDFC Life campaign on Term Insurance Plans

06 Aug,2020

By A Correspondent


HDFC Life has launched a campaign on television, direct-to-home and digital channels to drive the need for protection. Of one’s life, of course.


Speaking on the idea, Pankaj Gupta Senior EVP (Sales) and Chief Marketing Officer said: “Recent surveys on Indian consumer sentiment reflect their concerns about their own as well as their family’s well being. There is a rising sentiment that in the current situation, one needs to be even more proactive about financial planning and securing their family’s future. Term insurance is a must-have product for every individual. It protects the family financially by playing the critical role of acting as an income replacement in case of an eventuality.


Added Rajdeepak Das, Chief Creative Officer – South Asia & Managing Director – India, Leo Burnett: “These past few months have brought home the fact that life is uncertain at best and highly unpredictable. But one thing that stays steady through tough times is the love for our family. And keeping this in mind HDFC Life talks about the importance of insuring yourself and thereby, ensuring that if a crisis comes unexpectedly, your family is well prepared to tackle the fallout. While we always hope for the best, we should also be prepared for the worst. We hope this campaign reaches out to maximum people and nudges them to take the first step towards securing their loved ones.”



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