Gulzar celebrates #NewspaperMornings for Times of India

27 Aug,2020

By A Correspondent


The Times of India has launched an ode to the morning newspaper habit of many/most Indians with a poetry penned by celebrated lyricist and poet Gulzar.


Speaking about the campaign Sanjeev Bhargava, Director, Brand TOI said: “Across the world, newspapers are the most trusted source of news, and our readers already know that.  Reading a newspaper is not merely flipping through pages. We all have our unique way of reading our newspapers – some sit on a table, some lounge on floor, some start from front page, some go reverse and so on. The charm of reading a newspaper is an intimate and uninterrupted immersion into news, that is both relaxing and intense depending on the pace of its reader. The poetry narrates this experience from the eyes of the reader. During uncertainty, access to accurate information is critical. And, we stay committed to our readers to bring them unbiased and authentic news to ensure our relationship with our readers strengthen further.”



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