Great Learning launches its first TVC

25 Aug,2020

By A Correspondent


Edtech firm Great Learning has launched its first television campaign titled ‘Power Ahead’. The campaign has been conceptualised and directed by Abhijit Avasthi from Sideways Consulting and Prasoon Pandey from Corcoise Films.


Said Hari Krishnan Nair, Co-founder, Great Learning: “Lifelong learning is the new normal for all knowledge workers today. One cannot hope to grow in their careers without learning new skills on a regular basis. In fact, the willingness to learn and upskill is a key parameter that companies are looking for when hiring professionals today. With ‘Power Ahead’ we intend to encourage professionals to aim high, upskill regularly and keep themselves prepared for the big opportunities. Through this TVC, we are engaging in a dialogue with our customers, in a language and context that they will relate to – while communicating our core mission to make professionals proficient and future-ready.”


Added Abhijit Avasthi, Sideways Consulting: “I am really excited to lay the foundation for the Great Learning brand story. With the world changing so rapidly, in the coming years upskilling is going to be crucial for India and its workforce. Our story brings alive an absolute truth – ‘growth only comes from learning’ – in a relatable manner that most of us have encountered at some point. I believe in an inward looking, degree-obsessed category, this film is a breath of fresh air.”


Said Prasoon Pandey: “It was deeply satisfying for me to work on this film because it is a really sensitive story about a great friendship in the backdrop of Career Enhancing Programmes that could actually propel friends into very different orbits.”



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