Gemini Sunflower looks to spread festive cheer…

07 Aug,2020

By A Correspondent


With Ganesh Chaturthi coming up, Gemini® Sunflower Oil, the flagship brand of Cargill’s oils business in India, is celebrating the ‘Iss Saal har Ghar Pandal’ campaign.


Speaking on the campaign Subin Sivan, Marketing Head, Cargill’s oils business in India said, “Ganapati is one of the most popular festivals in Maharashtra. As a brand that is rooted in Maharashtrian culture, Gemini has integrated itself with the Ganapati festival over the years. While a lot has changed this year due to the pandemic, we believe the festive cheer and energy during Ganesh Chaturthi should not change. Our campaign ‘Iss Saal Har Ghar Pandal’ encourages our consumers to celebrate the festival at home keeping the original festive spirit intact.”


Said Karthik Nagarajan, Chief Content Officer, Wavemaker: “Ganesh Chaturthi is an indelible part of Maharashtrian culture and as the pandemic threatens the festivities this year, Gemini wanted to reassure its audience that the real spirit of the festival is safe in our hearts and homes. Hence, we came up with the idea of ‘Iss Saal Har Ghar Pandal’, which captures the current sentiments of the region beautifully. The film is a great testament to the spirit of Ganesh Chaturti, which is more than a religious festival in the region and also the long-standing cultural linkage of the brand to this market. We are deeply thankful to our wonderful client who inspired us to deliver this emotional film”



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