Gayatri Yadav joins Sequoia as CMO

05 Aug,2020

By A Correspondent


Gayatri Yadav

Gayatri Yadav has joined Sequoia Capital as Chief Marketing Officer – India and SEA. She was until recently with Star India where she led marketing and worked as President, Consumer Strategy & Innovation. She will be based in Bengaluru, which we learn she will relocate to once the Work-from-Home regime ends at Sequoia and the rest of corporate India.


This is what Shailendra Singh, Managing Director at Sequoia Capital, wrote in a statement on LinkedIn: “During her time at Star, Gayatri led a series of high impact marketing moves, including the network’s launch of Star Sports, Hotstar and the ‘Nayi Soch’ brand plan on Star Plus, which aimed to drive women’s empowerment. She started her career in Procter & Gamble in Brand Management and later joined General Mills India where, as Chief Marketing Officer, she was responsible for launching the Pillsbury brand and for creating multiple categories in the then nascent packaged foods market. In addition to her role as CMO for Sequoia Capital India, Gayatri will also work closely with our portfolio CMOs to help them launch and grow brands.”


And this is how Yadav responded to the statement, again on LinkedIn: “I am honoured to join Sequoia Capital India and help daring founders build legendary companies and brands. This is a seminal point of time in the development of the Indian entrepreneurial ecosystem and there is a massive opportunity to create global brands out of the region. I am excited to join this amazing team and partner with an incredibly talented set of founders in achieving this mission.”


Other than Yadav, Ajey Gore has joined as Operating Partner, Technology and former journalist-turned public affairs specialist Shweta Rajpal Kohli (better known as SRK to her former colleagues at NDTV) as Head of Public Policy.


An MBA from IIM Calcutta, Yadav has worked at P&G (four years), General Mills (14 years) and Star India (nearly nine years) where she worked till October 2019.



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