Friends Adult Dry Pants launches unique Azaadi Mubarak campaign!

24 Aug,2020

By A Correspondent


Friends Dry Pants, the flagship brand of Nobel Hygiene, designed for people suffering from urine leakage, launched an onground activation to drive home the Azaadi Mubarak campaign. Over 350 sales representatives across more than 30 cities throughout the country, wore the Friends Adult Dry Pants as they introduced the new product to the retail market. The activity started on Independence Day and concluded on World Senior Citizen Day 2020 (August 21).


Commenting on the same, Kartik Johari, Vice-President – Marketing & E-commerce, Nobel Hygiene, said: “This was a completely voluntary activity that we had requested our teams to participate in. We are overwhelmed with the enthusiastic participation of our team. Their efforts have made this activity a success. This unique initiative not only enhanced brand trust and established the efficacy of the product in the market but also helped our young sales representatives gain a new perspective of the comfort the product can provide. This has also helped encourage more conversations on the subject moving us a step closer to destigmatising this category.”

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