Friends Adult Dry Pants launches campaign

13 Aug,2020

By A Correspondent


Friends Dry Pants, the flagship brand of Nobel Hygiene, has launched a national campaign with Azaadi Mubarak as its theme.


Said Kartik Johari, Vice-President – Marketing & e-commerce, Nobel Hygiene: “Our communication is rooted in authenticity and we choose to create customer delight by showcasing the truth. Incontinence needs be accepted as a normal bodily condition that can be addressed. Our latest campaign Azaadi Mubarak is dedicated to all men and women who go through it. It will address the issue and create awareness about it while expressing solidarity with them. For us, this is the culmination of physical and mental freedom that the product brings. It should aid people to “step out” of their “mental jails” and celebrate their freedom.”



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