Das ka Dum with Dr Bhaskar Das | The Pitch Madison mid-year report unveiled by Sam Balsara last week painted a fairly grim picture of adspends? But then there are some who believe it could get even worse. Your view

25 Aug,2020

Bhaskar DasThe question is fairly self-explanatory. Let’s hear it from the boss for his view. Presenting the August 25 edition of Das ka Dum with Dr Bhaskar Das. Read on…

 

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Q. The Pitch Madison mid-year report unveiled by Sam Balsara last week painted a fairly grim picture of adspends? But then there are some who believe it could get even worse. Your view

 

A. Pitch Madison prediction must have an analytics-based rationale. Since I don’t know the methodology, I won’t be able to comment. My observations might have a confirmation bias as at the ground level I see signs of recovery, albeit slow, across most sectors. They may not be comparable to pre-Covid days but being an incorrigible optimist, I believe in human resilience and we shall experience better times gradually. I know my observation might suffer from a confirmation bias due to role of recency in the database.

 

 

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