Das ka Dum with Dr Bhaskar Das | Someone tweeted the other day: While Editorial is the voice of the people, the Advertisement signals the turning wheels of economic revival. Your view?

04 Aug,2020

Bhaskar DasIf you see the original tweet, you’ll know it’s a follow-up to yesterday’s question. So if you missed it, read it here. So without further ado, here’s the August 4 edition of Das ka Dum with Dr Bhaskar Das. Read on…

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Q. Someone tweeted the other day: While Editorial is the voice of the people, the Advertisement signals the turning wheels of economic revival. Your view?

 

A. It’s an axiom that when business sentiments change, the need for communicating the offerings of various organisations go up. Don’t forget that even advertisements form a part of content for readers to consume as it offers them to make informed choices. In fact it’s true for any medium. Besides, monetisation through advisement route is an integral part of most of the media’s business model. So it’s pragmatic to surmise that when the economy shows green shoots after a prolonged Covid-led limbo, such an increase in the flow of advertisements definitely indicate a correlation.

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