Das ka Dum with Dr Bhaskar Das | If someone wants to start a new business in media, what would you recommend that has a bright, more secure future?

27 Aug,2020

Bhaskar DasAn interesting, thoughtprovoking answer, as we always expect from Dr Bhaskar Das. Without any further ado, here’s the August 27 edition of Das ka Dum with Dr Bhaskar Das. Read on…

 

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Q. If someone wants to start a new business in media, what would you recommend that has a bright, more secure future?

 

A. The whole search for a secured future is a chimera. Also, what is a secured future? It implies one knows what is going to happen tomorrow. Have any of our predictions materialised in 2020? I doubt. What happened to the forecasting techniques used by every business? So, let’s not kid ourselves. Any business can be so-called secure if it is predicated on sound understanding of the operating environment. One must remember that turnover is vanity, profit is sanity and cash is reality. Before valuation, value in the mind of consumers has to be etched firmly. And each business has to be nimble enough (mentally first) to pivot in consonance with perpetual headwinds.

 

 

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