Das ka Dum with Dr Bhaskar Das | Given that OTT platforms are attracting a lot of eyeballs, do you think the likes of Netflix and Amazon Prime should also explore an AVOD model?

26 Aug,2020

Bhaskar DasStraightforward question, straightforward response. Okay, with an element of BDism, but that’s only to expected from our Wizard with Words. Here’s the August 26 edition of Das ka Dum with Dr Bhaskar Das. Read on…

 

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Q. Given that OTT platforms are attracting a lot of eyeballs, do you think the likes of Netflix and Amazon Prime should also explore an AVOD (advertiser-funded) model?

 

A. Absolutely, if the proposition rationalises  the outlay for the consumers. Ultimately no organisation can be a model business without a business model. With changing time, every business has to recalibrate their business to be in sync with the unfolded reality.

 

 

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